Case Study

ioby Annual Report

CHALLENGE

Design an annual report for a grassroots community & political engagement nonprofit. The printed report must stand out from standard mailers & emphasize both the voices of community members & programmatic impact. It must also adapt well to online use & sharing on social media.

SOLUTION

We took a bold, colorful approach that uniformly centered member-provided photos of varying format & quality. Infographics, pull quotes, & diagrams lend themselves well to web & social media as well as print, speaking to the complex layers of ioby’s theory of change while remaining approachable, fun, & true to their brand.