Case Study
Futuro Media Group Annual Report
CHALLENGE
Design a printed annual report for the Futuro Media Group that highlights the impact of its portfolio of media programs across radio, broadcast, & digital. Must cohesively share the distinct brands of each program, & be adaptable for web & social media.
SOLUTION
Lean into the Futuro “circle” brand to bring a consistent visual language across all sections and boldly pull out key figures. Differentiate each media entity by using its distinct color palette.
The square layout adapts well to social media, and helps the mailed report stand out from the rest.
SOCIAL & WEB
We kept social in mind from the beginning, ensuring individual figures stood well on their own. Each brand received a set of social tiles for use on their own channels, as part of the #thefuturomatters fundraising campaign.
